Īfter seeing the manual, Ogilvy's older brother Francis Ogilvy-the father of actor Ian Ogilvy-showed the manual to management at the London advertising agency Mather & Crowther where he was working. Thirty years later, Fortune magazine editors called it the finest sales instruction manual ever written. His success at this marked him out to his employer, who asked him to write an instruction manual, The Theory and Practice of Selling the AGA Cooker, for the other salesmen.
After a year, he returned to Scotland and started selling AGA cooking stoves, door-to-door. In 1931, he became a kitchen hand at the Hotel Majestic in Paris. He left Oxford after two years, having failed his exams. In 1929, he again won a scholarship, this time in history, to Christ Church, Oxford. Ogilvy attended St Cyprian's School, Eastbourne, on reduced fees because of his father's straitened circumstances and won a scholarship at age thirteen to Fettes College, in Edinburgh. He was a first cousin once removed of the writer Rebecca West and of Douglas Holden Blew Jones, who was the brother-in-law of Freda Dudley Ward and the father-in-law of Antony Lambton, 6th Earl of Durham. His father, Francis John Longley Ogilvy, was a stockbroker.
His mother was Dorothy Blew Fairfield, daughter of Arthur Rowan Fairfield, a civil servant from Ireland. His most famous campaigns include Rolls-Royce, Dove soap, and Hathaway shirts.ĭavid Mackenzie Ogilvy was born on 23 June 1911 at West Horsley, Surrey in England. David Mackenzie Ogilvy CBE ( / ˈ oʊ ɡ ə l v iː/ 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
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